In a world where 97% of consumers search online to find local businesses, having a website is only step one. To truly dominate your niche or location, you need a strategic local SEO plan that puts your business at the top when customers are ready to buy.
At SkillTech Web Design Agency, we recently helped a client go from being nearly invisible on Google to dominating their local market—just by using smart, affordable SEO tactics.
Let’s break down how we did it, and how you too can leverage local SEO to grow your brand, get more customers, and become the go-to business in your area.
📍 Why Local SEO Matters
Local SEO helps your business appear in search results when people nearby are looking for your services. Whether you’re a salon in Nairobi, a printing shop in Kisumu, or a digital consultant in Mombasa, showing up in those “near me” or “top in [city]” searches is crucial.
Example: If someone searches “best web design agency in Nakuru,” will your business appear?
If not, you’re missing out on valuable, high-intent customers ready to buy.
✅ The Challenge: A Great Business Hidden from Search
Our client was a small cleaning services company based in Eldoret, offering both residential and commercial cleaning. Despite delivering excellent service, they weren’t ranking on Google—and most inquiries came through referrals.
Key issues:
- No Google Business Profile
- No local keywords on their website
- Poor mobile site speed
- No reviews or social proof
- No content targeting Eldoret-specific searches
🔧 The SEO Strategy: What We Did
We built a local SEO campaign from the ground up. Here’s what we focused on:
1. Google Business Profile Optimization
We created and optimized their Google Business Profile, ensuring:
- Accurate NAP (Name, Address, Phone) details
- Service categories and business hours
- Service area selection (Eldoret + nearby towns)
- Weekly photo updates and regular post content
- Requesting reviews from satisfied clients
2. Website Optimization with Local Keywords
We updated their homepage and service pages to include location-based keywords, such as:
- “Office Cleaning Services in Eldoret”
- “Affordable House Cleaning Eldoret”
- “Top Cleaning Company Near Moi University”
This helped Google understand their relevance to local searches.
3. Mobile-Friendly and Fast Website
Most local searchers use mobile phones. We:
- Made the website 100% mobile-responsive
- Improved loading speed by compressing images and minimizing code
- Added quick “Call Now” and “WhatsApp” buttons for instant inquiries
4. Local Content Marketing
We published blogs targeting questions people search in Eldoret, like:
- “How much does house cleaning cost in Eldoret?”
- “Why regular office cleaning is a must for Eldoret businesses”
- “Tips for post-construction cleaning in Uasin Gishu County”
This positioned the client as an expert and increased visibility in search.
5. Backlink Building from Local Directories
We submitted the business to:
- Kenyan business directories
- Eldoret-focused blogs and platforms
- Relevant classified listings
This built local trust and authority, which Google loves.
📈 The Results: Local Market Domination
Within 3 months, here’s what changed:
- 📊 Traffic increased by 5x from Google searches
- 📍 Ranked #1 on Google Maps for “cleaning services Eldoret”
- ☎️ 3–5 new daily inquiries from organic search
- 💼 Signed 2 big commercial cleaning contracts from local leads
- 🌟 20+ 5-star Google reviews within 6 weeks
💡 Lessons for Other Local Businesses
If you’re a student, startup, service provider, or SME targeting a specific town or county in Kenya, this strategy can work for you too. Local SEO is affordable, sustainable, and highly effective when done right.
Here’s how to start:
📌 Actionable Tips:
- Claim and optimize your Google Business Profile
- Use city or region-specific keywords on your site
- Encourage reviews from happy clients
- Post regular local content and blog articles
- Ensure your website loads fast on mobile
- Build backlinks from Kenyan/local sites
💬 What the Client Said
“SkillTech turned our business around. We now get more calls in a week than we used to get in a month. People tell us, ‘We found you on Google.’ SEO really works!”
– Joyce, Founder of Sparklean Cleaning Services, Eldoret
🚀 Ready to Be Found by Local Customers?
At SkillTech Web Design Agency, we specialize in affordable SEO for local businesses, startups, and students in Kenya. Our goal is simple: help you show up when and where it matters most.
Whether you’re based in Nairobi, Kisumu, Mombasa, Eldoret, or anywhere in between—we’ll help your business rise to the top.
